Description

You will lead inbound strategy and execute security campaigns as the bridge between Product Marketing and Sales. This cross-functional role focuses on refining ICP, building customer journeys, and scaling digital channels to drive growth goals.

Requirements

• 8+ years in Digital Marketing, Demand, Integrated Campaigns, ABM, or Field Marketing in a growing tech company
• Familiarity with direct and indirect GTM, including Channel Sales and MSPs
• Hands-on expertise in digital distribution and paid channels (SEM, display, paid social, media placements, podcast sponsorships)
• Experience owning a budget and reporting on outcomes
• Comfortable building with AI and familiar with AEO/AI discoverability

Responsibilities

• Develop and operationalize a campaign calendar for Security business aligned with Product Marketing, Content, and Sales
• Lead security audience customer journeys and drive segmentation and targeting
• Optimize digital channels (SEM, display, paid social) for inbound goals and brand awareness
• Partner with Channel Sales and Field Marketing for campaign integration and events strategy
• Build campaign dashboards with analytics team for visibility on performance and progress