1h ago
Marketing Operations Manager
Remote - Canada
full-timemid Remotee-commerce
Tech Stack
Description
You will own email marketing strategy and marketing operations, designing lifecycle campaigns, managing the tech stack, improving lead routing and scoring, and enabling cross-functional teams with insights and streamlined workflows.
Requirements
- 4+ years in Email Marketing, Marketing Operations, or similar
- Deep expertise with Marketo, Salesforce, Chili Piper, Salesloft, Gong
- Strong background in email strategy, automation, segmentation, and lifecycle campaigns
- Data-driven and analytical with experience in lead scoring and routing
- AI-native: uses AI tools to work smarter and faster
Responsibilities
- Build and optimize email marketing campaigns and lifecycle journeys
- Manage and optimize marketing tech stack (Marketo, Salesforce, Chili Piper, Salesloft, Gong)
- Own and refine lead scoring models using behavioral and firmographic data
- Use AI to accelerate content creation, reporting, and operational efficiencies
- Collaborate with Marketing, Sales, and RevOps to align on campaign goals and process improvements
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