Description

You'll lead brand strategy and campaign development, turning complex business challenges into compelling creative concepts. Your work will involve dissecting market dynamics, crafting brand narratives, and collaborating with creative teams to bring ideas to life across touchpoints.

Requirements

• Seasoned in combining strategic rigour with creative imagination
• Ability to identify emerging customer expectations and market white-space
• Experience crafting brand narratives and concepts with imagination
• Strong analytical skills to synthesize primary and secondary research
• Proven ability to lead and defend strategic recommendations to senior clients

Responsibilities

• Lead development of brand platforms, positioning, and narrative frameworks
• Dissect market dynamics and customer expectations to unearth differentiated brand positions
• Develop campaign strategies and concepts that are culturally resonant and creatively ambitious
• Partner with creative teams to develop concepts and activation ideas rooted in strategic insight
• Present strategic recommendations to senior client stakeholders and facilitate workshops