Description

You will oversee the marketing strategy for iconic franchises within 2K's sports-centric game portfolio, developing and executing a comprehensive vision that drives brand and user growth globally. You will lead a high-performing team, foster partnerships, and ensure alignment with player and commercial targets.

Requirements

• 10+ years of progressive brand marketing experience.
• Proven experience building marketing strategies for consumer-facing products.
• Experience in team leadership, building, mentoring, and leading teams.
• Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity.
• Global perspective with experience on global products and understanding regional market nuances.

Responsibilities

• Develop a compelling brand and marketing strategy for the franchise, connecting with consumers on an emotional level.
• Advise on market potential, product connection with players, pricing, distribution channels, and post-launch lifecycle strategies.
• Ensure strategic soundness in positioning, storytelling, player journey, content, partnerships, and audience engagement plans.
• Define key marketing metrics for commercial success and positive player experiences.
• Lead all marketing efforts for the franchise, ensuring alignment with player and commercial targets.
• Develop customer journey-driven plans for current, lapsed, and potential new players.
• Enhance brand ambassador strategies and deepen relationships with external partners and studios.
• Collaborate with regional and cross-functional teams to execute a unified marketing strategy.
• Attract, build, retain, and lead a high-performing marketing team.