20h ago
DeFi Growth Lead
Remote - Global
โจ $140k-$180k / yearest.
full-timesenior Remotefinance
๐ Tech Stack
๐ผ About This Role
You'll develop and own integrated marketing strategies for Trust Wallet, the leading non-custodial cryptocurrency wallet. You'll drive end-to-end campaign execution across Web3-native channels, translating on-chain insights into compelling narratives. This role sits at the intersection of brand, growth, product marketing, and community, requiring a genuine degen mindset.
๐ฏ What You'll Do
- Own integrated marketing strategies across acquisition, retention, and brand.
- Lead end-to-end campaign execution across Web3-native and performance channels.
- Define positioning and messaging for new product features and market segments.
- Set, track, and report on marketing KPIs including DAUs, installs, and retention.
- Drive community engagement strategies across Discord, Telegram, and X.
๐ Requirements
- 5-8 years of marketing experience with 3+ years in crypto/DeFi/Web3.
- Demonstrable track record of owning and scaling multi-channel campaigns.
- Prior experience in a generalist or 'full-stack' marketing role.
- Active on-chain with wallet history and ecosystem network.
โจ Nice to Have
- Marketed a self-custody wallet or non-custodial product.
- Familiarity with Trust Wallet's ecosystem.
- Prior work at a top-tier exchange or DeFi protocol.
๐ Benefits & Perks
- ๐ Fully remote with flexible hours.
- ๐ Learning and career development opportunities.
- ๐ฅ Work alongside diverse, world-class talent.
- ๐ฐ Competitive salary and benefits.
- ๐ข Global organization with flat structure.
๐จ Hiring Process
Estimated timeline: 3-5 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Case Interviewยท 60 min
- 4Offerยท 30 min
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