Tech Stack

Description

You will lead social-first strategy for a brand, turning audience insights and platform data into creative briefs and frameworks that guide the team to produce standout work. You'll collaborate across always-on content, campaigns, and creator partnerships to drive engagement and brand affinity.

Requirements

• 8+ years of strategy experience with social-first or digital-first focus
• Deep understanding of social platforms (TikTok, Instagram, YouTube)
• Track record of developing effective, measurable social campaigns
• Experience in beauty, personal care, wellness, or FMCG
• Strong analytical skills with experience in social performance data

Responsibilities

• Lead social-first strategy, developing content strategies and always-on frameworks
• Mine consumer and cultural insights to identify opportunities for meaningful brand presence
• Translate platform data and audience research into actionable creative briefs
• Develop audience and community strategies to deepen connection across markets
• Mentor junior strategists and shape strategic processes for the studio