2h ago
VP, Growth Marketing
Remote
full-timevp Remotehealth and wellness
Description
You will lead Seed's Growth Marketing team to drive DTC performance, evolve measurement models (MMM, MTA, LTA), test and scale new channels, and unlock new audiences through creative strategy. You'll collaborate across Engineering, Product, Creative, Marketing, and Data teams to advance microbiome science communication and grow a profitable business.
Requirements
- Proven track record managing DTC businesses with revenues exceeding $200M+ and complex omni-channel distribution
- First principles thinker with exceptional problem solving and strategic capabilities
- Exceptional analytical skills across channel, creative, and attribution disciplines
- Deep familiarity with attribution models, marginal returns, incrementality
- Proven ability to recruit and develop world-class talent
Responsibilities
- Lead DTC performance for rapidly growing and profitable business
- Drive omni-channel sales through paid distribution, measurement, and frameworks balancing marginal returns and incrementality
- Drive omni-channel sales through non-paid efforts across SEO, LCM, Referral
- Derive insights from creative testing to continuously improve creative efficacy
- Collaborate with Brand/Creative and Marcomms on full funnel messaging and product launches
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