💼 About This Role

You'll define and own the end-to-end CRM and retention strategy for Southeast Asia's largest digital insurance platform, driving repeat usage and lifetime value growth. You'll design multi-channel campaigns and analyze customer data to systematically reduce churn. This role offers direct impact on customer loyalty in a fast-growing tech environment.

🎯 What You'll Do

• Define CRM and retention strategy across the full customer lifecycle.
• Design and execute CRM campaigns across email, push, in-app, and WhatsApp.
• Analyze customer behavior to identify churn risks and growth opportunities.
• Partner with Marketing, Product, and Support to improve customer journeys.

📋 Requirements

• 5–7 years of experience in CRM or retention roles in fintech or B2C platforms.
• Proven track record of improving retention, renewal rates, or CLV.
• Hands-on experience with CRM tools, segmentation, and cohort analysis.
• Experience running multi-channel lifecycle campaigns at scale.

✨ Nice to Have

• Experience in insurance or digital platforms.
• Regional exposure in Southeast Asia.
• Strong cross-functional influence skills.

🎁 Benefits & Perks

• 🏖️ Hybrid working setup in Malaysia.
• 💰 Competitive compensation.
• 📈 Clear ownership and high visibility.
• 🚀 Strong career progression opportunities.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Initial Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min