💼 About This Role

You'll define go-to-market strategies for new B2C digital products, shaping positioning and messaging from scratch. You'll drive full-funnel performance across acquisition, retention, and monetization. This role offers significant autonomy to impact revenue at a global scale.

🎯 What You'll Do

• Own product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market research and A/B testing experiments

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Solid understanding of performance marketing channels (Google, Meta, TikTok)

✨ Nice to Have

• Experience with CRM and landing page optimization
• Data-driven decision-making and A/B testing skills
• Leadership in cross-functional or matrix organizations

🎁 Benefits & Perks

• 🏖️ 28 paid vacation days per year
• 🌿 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training
• 🏥 Health benefits or $1,000 annual medical expense compensation

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Presentation· 60 min