13h ago

Product Lead, Marketing & Adoption

Kansas City, MO | Columbia, MO | St. Louis, MO

✨ $85k-$110k / yearest.

full-timemid Hybridmedia

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll drive awareness and adoption of RADaR's product suite across the MTP agency network. You'll serve as the bridge between product and agency teams to ensure product launches land with clear messaging and enablement. This role combines product marketing, agency communication, and adoption management.

🎯 What You'll Do

  • Own adoption strategy for RADaR's product suite across MTP agencies.
  • Develop positioning and messaging frameworks for technical products.
  • Build and execute go-to-market plans for product launches and releases.
  • Track adoption metrics and report on active usage and engagement.
  • Deliver training content, webinars, and onboarding materials for agencies.

πŸ“‹ Requirements

  • 3–5 years of experience in product marketing or related role.
  • Experience in an agency, B2B, or SaaS environment.
  • Ability to translate complex technical products into clear messaging.
  • Experience planning and executing product launches or adoption programs.

✨ Nice to Have

  • Prior experience in agency, consulting, or client solutions roles.
  • Experience with analytics, dashboards, or AI-enabled products.

πŸ“¨ Hiring Process

Estimated timeline: 2-4 weeks Β· AI estimate

  1. 1Phone ScreenΒ· 30 min
  2. 2Technical InterviewΒ· 60 min
  3. 3OfferΒ· 1 week

🚩 Heads Up

  • No visa sponsorship
  • Hybrid work requirement
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