1d ago
Lifecycle Marketing Automation Manager
United States
$140k-$160k / year
full-timesenior Remotehealthcare
π Tech Stack
πΌ About This Role
You'll design AI-driven lifecycle journeys and nurture campaigns for Life Sciences segments at a healthcare data company. Your work will directly accelerate pipeline velocity and improve MQL-to-SQL conversion rates. You'll own the entire email channel and partner closely with SDR teams to seal funnel leaks and maximize prospect yield.
π― What You'll Do
- Design and automate multi-step lifecycle journeys for biopharma segments
- Operate AI agents to generate personalized email copy
- Optimize SDR cadences with templates and SLA workflows
- Analyze conversion rates from MQL to meeting booked
π Requirements
- 5+ years in Demand Generation or Lifecycle Marketing
- Deep expertise in HubSpot workflows and sequences
- Experience with Salesforce synchronization
- Familiarity with biopharma landscape and therapeutic areas
β¨ Nice to Have
- Hands-on experience with 6sense or intent data platforms
π Benefits & Perks
- ποΈ Flexible time off and holidays
- π₯ Comprehensive health, dental, vision insurance
- π° 401(k) with company match
- π Equity awards eligibility
- π‘οΈ Disability and life insurance
π¨ Hiring Process
Estimated timeline: 2-3 weeks Β· AI estimate
- 1Recruiter ScreenΒ· 30 min
- 2Hiring Manager InterviewΒ· 45 min
- 3Technical/Portfolio ReviewΒ· 60 min
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