🛠 Tech Stack

💼 About This Role

You'll drive personalisation-led growth initiatives for a global client, overseeing the execution and refinement of tailored experiences. You'll directly implement and optimise the personalisation framework to deliver measurable business impact through a data-driven approach.

🎯 What You'll Do

• Lead global personalisation activities and roadmap execution
• Manage resources, budgets, and timelines for personalisation initiatives
• Implement and refine personalisation frameworks and best practices
• Translate data insights into actionable personalisation strategies

📋 Requirements

• Proven experience leading personalisation programs
• Expertise in Adobe Target or Optimizely
• Strong understanding of CDPs and CMS for personalisation
• Experience with analytics suites for measurement

✨ Nice to Have

• Experience with WPP or agency ecosystem
• Knowledge of experimentation-led growth methodologies

🎁 Benefits & Perks

• 🏖️ Hybrid working model
• 💼 Global career opportunities within WPP network
• 📈 Professional development programs
• 🏥 Health and wellness benefits

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Technical Interview· 60 min
3. 3Hiring Manager Interview· 60 min