🛠 Tech Stack

💼 About This Role

You'll own lifecycle marketing strategy across email, SMS, and app push, driving retention through AI-powered personalization. Your work will shape the CRM platform stack and deepen customer relationships for a global fashion brand. This role uniquely blends strategy, execution, and retail clienteling partnership.

🎯 What You'll Do

• Own lifecycle marketing strategy across email, SMS, and app push
• Evaluate and implement CRM and ESP platform stack
• Partner with Performance Marketing on audience strategy and suppression logic
• Translate CRM data into clienteling tactics for retail team
• Build retention analytics reporting tied to repeat rate, LTV, and lapsed rate

📋 Requirements

• 5+ years of CRM or retention marketing experience in DTC/fashion
• Proven track record building and optimizing email and SMS programs
• Hands-on experience with AI tools applied to marketing
• Strong analytical skills turning customer data into actionable strategies
• Hands-on experience with Shopify, ESP, CRM platforms, and marketing analytics tools

✨ Nice to Have

• Experience managing or mentoring at least one direct report
• Excellent written communication skills

🎁 Benefits & Perks

• 🏖️ Flexible work schedules with generous paid time off and summer days
• 🏢 Hybrid work and free daily in-office lunches
• 🏥 Comprehensive medical, dental, vision with generous parental leave
• 👗 Generous employee discount and seasonal wardrobe allotments

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min
4. 4Final Panel Interview· 60 min