Tech Stack

Description

You will help scale influencer teams and accounts through creative thinking and proven digital marketing strategies, managing both new and mature programs. You'll develop, scale, refine, and manage clients' accounts while balancing strategic work with executional tasks. This role involves working with paid social teams to extend client ROI and maintaining relationships with the influencer community.

Requirements

• 2+ years of experience in influencer management
• Specific knowledge and experience working in the D2C (or B2B) influencer marketing industry
• Ability to pitch influencer services to prospective clients
• Experience distilling client goals into specific tasks that are prioritized, executed, and measured
• Strong understanding of the connection between influencer and other marketing channels
• Prior experience managing an influencer marketing program with rapidly growing and established brands
• Proven and detailed strategy of digital marketing platforms that coincide with influencer programs (CreatorIQ, rewardStyle, MagicLinks, Sprout Social, Impact Radius, Dash Hudson, etc.)
• Able to adopt, document, and teach best practices of new partners and teammates
• Experience training and coaching junior team members and building small teams that are rapidly growing (establishing new workflows, processes and objectives)
• Successful management of multi-million dollar advertising budgets
• Understanding of direct mail, OTT, social (Facebook), search, display and podcasts
• Exposure to different verticals/business models such as subscription, retail, B2B, CPG, App, etc.

Responsibilities

• Conduct higher-level strategic work including campaign ideation, establishing KPIs and budget, creative analyses and identifying learnings and insights for future initiatives
• Balance strategy work with executional tasks such as talent seeding, negotiations, projections, tracking and attribution
• Proactively work with clients in determining influencer opportunities that align with brand strategy for future months and quarters
• Work with paid social teams to push influencer content as sponsored ads, extending client ROI
• Activate stagnant partnerships and enhance existing relationships within our network through content strategy and outreach
• Ensure workflow and processes are productive and efficient, adjusting when needed
• Pull weekly and monthly reports to assess performance, partner activity and areas for scale and/or adjustments
• Maintain relationships with the Influencer community, talent management, and agency partners
• Manage 1+ junior team members
• Manage multiple brands influencer programs simultaneously