1h ago
Operations Manager, Lifecycle Marketing
Remote US
full-timemid Remotedigital health
Tech Stack
Description
You will own the operational backbone of lifecycle marketing, building and maintaining systems in Iterable to execute campaigns across email, SMS, and push. Your work ensures precise, compliant, and scalable delivery that enables strategic team members to focus on growth and retention.
Requirements
- 5+ years of marketing operations or campaign execution experience
- Deep hands-on expertise with Iterable (required)
- Experience with email, SMS, push, and in-app messaging
- Strong project management skills and ability to juggle multiple timelines
- Experience with direct mail and phone outreach workflows (nice to have)
Responsibilities
- Build and launch campaigns, journeys, and workflows in Iterable across email, SMS, and push
- Manage audience segmentation, targeting, and list refresh processes
- Execute campaigns from setup through QA, launch, and monitoring
- Implement process improvements and automation to reduce manual work
- Maintain lifecycle data infrastructure and documentation
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