Description

You will own and scale creative strategy, production, and performance across all channels, ensuring creative drives measurable business outcomes. You'll build scalable systems, lead innovation including AI-driven creative development, and partner closely with paid media and data teams.

Requirements

• Strong creative vision with performance orientation
• Operational rigor and experience scaling creative systems
• People leadership and team development skills
• Ability to balance brand storytelling with performance-driven creative
• Fluent in performance creative, data interpretation, and channel nuances

Responsibilities

• Own global creative strategy across paid social, YouTube, Display, CTV, Retail Media, and emerging platforms
• Establish creative as a core performance driver linked to CPA, ROAS, LTV, and incrementality
• Partner with Paid Media, Strategy, and Data Intelligence teams to translate insights into creative direction
• Scale creative systems for high-volume, high-velocity production with modular, iterative frameworks
• Lead creative innovation including AI-generated creative, automation, and dynamic creative optimization