22h ago
Growth Marketing Manager
Sydney, Australia
✨ $100k-$140k / yearest.
full-timemid Hybridsoftware
🛠 Tech Stack
💼 About This Role
You'll lead B2C growth marketing for Flare's benefits products, using CRM and Paid SEM as main levers. You'll own lead and revenue targets while driving full-funnel performance campaigns across paid and owned channels.
🎯 What You'll Do
- Lead full-funnel performance marketing campaigns across paid and owned channels.
- Own key metrics (CPL, CAC, ROAS) and manage budgets and channel mix.
- Build audience strategies using first-party data for targeting and remarketing.
- Drive A/B and multivariate testing to optimize creative and messaging.
📋 Requirements
- Experience in growth or performance marketing in high-growth environments.
- Hands-on Paid channels (Google, Meta, LinkedIn) and CRM campaigning.
- Proven capability in lifecycle and marketing automation for conversion and retention.
- Deep expertise in conversion rate optimization and A/B testing.
✨ Nice to Have
- Experience in automotive or D2C consumer finance.
- Proficiency in GA4 and other analytics platforms.
🎁 Benefits & Perks
- 🚀 Fast-growing team of 100+ employees backed by MYOB.
- 🏢 Hybrid work in Sydney office.
- 💰 Competitive compensation including performance bonuses.
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