🛠 Tech Stack

💼 About This Role

You'll lead AI-driven integrated campaigns that accelerate pipeline growth and market leadership for Workato's enterprise orchestration platform. You'll own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions.

🎯 What You'll Do

• Lead end-to-end strategy and execution of multi-channel campaigns.
• Develop full-funnel programs driving awareness and pipeline for AI offerings.
• Orchestrate integrated campaigns across email, paid media, webinars, and more.
• Own pipeline generation and build reporting frameworks for AI campaign ROI.

📋 Requirements

• 6-10+ years of B2B demand generation or integrated campaign experience.
• Proven experience marketing AI, ML, automation, data platforms, or advanced tech.
• Demonstrated success driving pipeline growth through full-funnel integrated campaigns.
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, etc.) and CRM.

✨ Nice to Have

• Experience with account-based or targeted AI campaigns.
• Ability to operate strategically while executing at detailed level.
• Cross-functional leadership and stakeholder management skills.

🎁 Benefits & Perks

• 💰 Competitive compensation including bonus, benefits, perks, and equity.
• 🏖️ Flexible, trust-oriented culture with work-life balance.
• 🚀 High-impact role driving AI category leadership and pipeline growth.
• 🌟 Opportunity to shape AI go-to-market strategy at scale.
• 🤝 Collaborative, high-performing marketing team.