🛠 Tech Stack

💼 About This Role

You'll lead digital marketing and social media strategy for Brooks in China, overseeing channels like Red, WeChat, and Douyin. Your core impact is driving brand awareness, audience growth, and revenue through data-driven decision-making and agency management. You'll also optimize the OTO ecosystem to align with brand objectives.

🎯 What You'll Do

• Manage content strategy and calendar across Red, WeChat, Douyin, etc.
• Lead paid media strategy execution (social ads, search, display, retargeting).
• Oversee video, short-form, long-form, and interactive content initiatives.
• Analyze digital performance metrics and generate actionable insights.

📋 Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field
• 7+ years of experience in digital marketing and social media leadership roles
• Proven track record of growing digital audiences and driving measurable ROI
• Strong knowledge of paid social, performance marketing, SEO, and analytics tools

✨ Nice to Have

• Experience managing budgets and leading cross-functional teams
• Excellent communication and strategic thinking skills