Description

You will deepen relationships with customers, drive product adoption, accelerate expansion, and turn satisfied users into active advocates by building enterprise expansion and renewal programs, driving usage and engagement, and leading customer advocacy initiatives.

Requirements

• 3+ years of experience in B2B marketing across customer, content, or demand generation functions
• Experience creating customer-facing content (case studies, reviews, videos, or webinars)
• Familiarity with marketing automation and CRM tools (Salesforce preferred, Hubspot a plus)
• Self-starter mindset with ability to build programs from 0→1 and collaborate across teams

Responsibilities

• Build enterprise expansion and renewal programs
• Drive usage and engagement through targeted lifecycle campaigns
• Improve and scale customer onboarding
• Lead customer advocacy including stories, reviews, referral programs, and CAB initiatives
• Run customer webinars and events
• Collaborate cross-functionally with Demand Gen, Product, CS, and Content
• Measure and optimize key adoption, engagement, and advocacy metrics