6h ago
Lifecycle Marketing Lead
Texas
โจ $110k-$140k / yearest.
full-timemid Remotehealthcare
๐ Tech Stack
๐ผ About This Role
You'll shape and execute a lifecycle and retention marketing program for a women's health offering, directly impacting patient trust and engagement. By leveraging data and clinical collaboration, you'll design strategies that ensure seamless patient experiences and drive better health outcomes.
๐ฏ What You'll Do
- Own day-to-day execution of all lifecycle channels and retention marketing strategy
- Build 0-to-1 testing engine for retention with automated messaging journeys
- Collaborate with Clinical and Operations teams to improve patient satisfaction
- Partner with Head of Growth to bridge acquisition and long-term adherence
๐ Requirements
- 2-5 years of experience in DTC lifecycle marketing in a 0-to-1 growth environment
- Experience owning and operating email and SMS channels with a focus on retention
- Strong problem-solving skills with a builder mentality in ambiguous settings
- Ability to translate data into actionable insights and drive alignment
โจ Nice to Have
- Experience in healthcare or women's health marketing
- Familiarity with clinical and operations collaboration
๐ Benefits & Perks
- ๐ฅ Competitive healthcare benefits
- ๐ Generous equity compensation
- ๐๏ธ Generous PTO policy
- ๐ Opportunity to impact patient care and outcomes
- ๐ค Collaborative and fast-paced work environment
๐จ Hiring Process
Estimated timeline: 2-3 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Case Study or Skills Assessmentยท 60 min
๐ฉ Heads Up
- Requirements list includes soft skills like 'exceptional communication' and 'balanced creative ideation' that are hard to assess
0 0 0