11h ago
Marketing Programme Lead
Munich, Germany
β¨ $95k-$130k / yearest.
full-timesenior Hybrid
πΌ About This Role
You'll lead integrated marketing programmes for a leading electronics brand across EMEA. You'll translate business goals into long-term strategies and manage cross-functional teams. You'll own programme governance, budgets, and senior client relationships.
π― What You'll Do
- Design and deliver integrated marketing programme portfolio across EMEA
- Manage and develop a cross-functional marketing team
- Serve as senior studio contact for client stakeholders
- Oversee programme governance including timelines and quality standards
- Define and manage KPI and reporting frameworks
π Requirements
- Proven experience leading complex multi-market marketing programmes across EMEA
- Strong understanding of electronics or consumer technology sector
- Experience managing cross-functional marketing teams
- Professional proficiency in German and English (C1)
β¨ Nice to Have
- Experience in high-volume B2B or B2C marketing environments
- Advanced use of Gen AI tools for marketing programme management
- Experience designing AI-assisted workflows
π Benefits & Perks
- ποΈ Hybrid working model in Munich
- πΌ Opportunity to work with a leading electronics brand
- π Exposure to multiple EMEA markets
- π Career growth at The Brandtech Group
- π€ Access to cutting-edge AI technology
π¨ Hiring Process
Estimated timeline: 2-4 weeks Β· AI estimate
- 1Recruiter CallΒ· 30 min
- 2Hiring Manager InterviewΒ· 45 min
- 3Case Study PresentationΒ· 60 min
- 4Stakeholder InterviewΒ· 45 min
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