🛠 Tech Stack

💼 About This Role

You'll own the customer journey for a fast-growing AI video platform, building and optimizing cross-channel campaigns. You'll directly impact activation, conversion, retention, and winback using modern AI tools and data-driven experimentation.

🎯 What You'll Do

• Build and launch lifecycle campaigns across email, push, in-app, and SMS.
• Execute programs for onboarding, activation, conversion, retention, and winback.
• Own campaign setup and QA in Iterable including journeys and segmentation.
• Monitor performance and run A/B tests to improve trial conversion and churn.

📋 Requirements

• 4+ years experience in lifecycle or retention marketing at a software or subscription business.
• Strong hands-on experience building campaigns in Iterable or similar platforms.
• Proven ability to execute and optimize cross-channel lifecycle campaigns.
• Solid understanding of subscription metrics (conversion, retention, churn, LTV).

✨ Nice to Have

• Experience with mobile-first products (iOS/Android).
• Familiarity with analytics tools like Amplitude or Mixpanel.
• Interest in AI tools for marketing workflows and content creation.

🎁 Benefits & Perks

• 🏥 Comprehensive medical, dental, and vision
• 💰 401K with employer match
• 🍱 Catered lunch multiple days per week
• 🚇 Commuter Benefits
• 🏖️ Generous PTO policy

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical / Campaign Exercise· 60 min