1d ago
Director of Marketing
California
โจ $170k-$200k / yearest.
full-timelead Remote
๐ Tech Stack
๐ผ About This Role
You'll spearhead the entire marketing engine, driving brand awareness, growth, and lifecycle strategies. Your strategic vision will significantly impact revenue growth in a historically under-innovated sector. You'll have the opportunity to redefine the brand and ensure it resonates in a competitive market.
๐ฏ What You'll Do
- Own the full marketing funnel across B2B2E and DTC
- Define and execute holistic growth strategy integrating brand, performance, PLG, partnerships, and lifecycle
- Translate company priorities into marketing roadmaps tied to revenue and customer value
- Lead creative strategy ensuring brand and performance marketing operate as a unified system
๐ Requirements
- Bachelor's degree in Marketing, Business or related field
- 7-10 years of experience in performance marketing across paid, earned, owned channels
- Hands-on experience with full funnel campaigns including broadcast media, Google, Meta, and SEO/AEO/GEO
- Experience managing multi-channel ad budgets and optimizing for various KPIs
โจ Nice to Have
- MBA or relevant certifications
- Knowledge of digital marketing tools like Google Analytics, Google Ads, Facebook Ads Manager
๐ Benefits & Perks
- ๐ฅ Medical, dental, vision insurance
- ๐ฐ 401(k) retirement plan with company match
- ๐๏ธ Paid sick leave and vacation days
- ๐ถ Paid parental leave and holidays
- ๐ Tuition assistance and enhanced family support
๐จ Hiring Process
Estimated timeline: 3-5 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Panel Interviewยท 60 min
- 4Offerยท N/A
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