9h ago

Senior Vertical Marketing Lead

Toronto

✨ $165k-$200k / yearest.

full-timesenior Remotesoftware

πŸ’Ό About This Role

You'll build and scale AfterShip's vertical marketing program from the ground up, creating the playbook for breaking into strategic industry segments. You'll partner with sales to identify 2-3 verticals per quarter, execute integrated campaigns, and generate high-quality pipeline. This role offers significant autonomy and direct VP support.

🎯 What You'll Do

  • Identify priority verticals with sales leadership each quarter
  • Run integrated campaigns across paid, lifecycle, content, ABM, and events
  • Co-own pipeline generation and conduct weekly pipeline reviews
  • Develop vertical-specific sales assets with PMM and content teams
  • Report weekly on sourced and influenced pipeline to VP Marketing

πŸ“‹ Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record in vertical or ABM-driven demand generation
  • Hands-on expertise across paid media, lifecycle, sales enablement, and events
  • Strong track record of partnering with sales to co-own pipeline

✨ Nice to Have

  • Experience with 0-to-1 program building
  • Familiarity with eCommerce industry
  • Analytical and outcomes-oriented mindset

🎁 Benefits & Perks

  • πŸ† Great Place to Work Certified company
  • 🌍 Remote-first flexible work setup
  • πŸš€ Ambitious mission with real impact in eCommerce
  • πŸ“ˆ No ceiling for growth and learning opportunities
  • 🀝 Inclusive and collaborative culture

πŸ“¨ Hiring Process

Estimated timeline: 3-5 weeks Β· AI estimate

  1. 1Recruiter screenΒ· 30 min
  2. 2Hiring manager interviewΒ· 45 min
  3. 3Case study or presentationΒ· 60 min
  4. 4Team interviewΒ· 45 min
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