Description

You will architect BRUNT's external communications strategy, focusing on securing top-tier business media coverage to elevate the brand from a cult favorite to a household name. This hands-on role involves aggressive media pitching, building executive thought leadership, and managing PR operations.

Requirements

• 8+ years PR experience with high-growth D2C or consumer brands
• Established relationships with business and retail reporters at national outlets
• Proven ability to translate business metrics into compelling stories
• Expertise in media pitching and newsjacking
• Excellent writing skills with concise, human tone

Responsibilities

• Develop and execute PR strategy to secure coverage in major business outlets
• Personally pitch reporters and build relationships at CNBC, WSJ, Forbes, etc.
• Position Founder/CEO as thought leader in D2C and retail innovation
• Create press materials like releases, media alerts, and briefing sheets
• Manage PR calendar aligned with product launches and company milestones