3h ago
Digital Media Buyer
Panama City, Panama
✨ $35k-$55k / yearest.
part-timesenior RemoteSoftware Consultancy
🛠 Tech Stack
💼 About This Role
You'll execute data-driven media buying strategies across platforms like Google Ads and Meta, managing campaigns for a growing software consultancy. Your insights will directly optimize spend and drive measurable client results in a fully remote, collaborative team.
🎯 What You'll Do
- Audit and configure conversion tracking across Google Tag Manager and GA4.
- Manage and optimize paid media campaigns on Google Ads, Meta, LinkedIn, and TikTok.
- Analyze campaign data to inform media mix and budget allocation.
- Present performance reports and spend-to-pipeline analysis to clients.
📋 Requirements
- 4+ years of experience in media buying, preferably in an agency setting.
- Strong experience with Google Ads and Meta Ads Manager.
- Proficiency in analytics tools such as Google Analytics and third-party trackers.
- Experience with B2B lead generation platforms or similar directories.
✨ Nice to Have
- Experience with LinkedIn Lead Gen Forms and B2B targeting strategies.
- Familiarity with Clutch, G2, or similar directories.
- Knowledge of programmatic display advertising.
🎁 Benefits & Perks
- 💰 Performance-based salary increases
- 🏖️ Generous paid-time-off policy
- 🕒 Flexible working hours
- 📚 Continuing education and conference sponsorships
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