3h ago

Digital Media Buyer

Panama City, Panama

$35k-$55k / yearest.

part-timesenior RemoteSoftware Consultancy

🛠 Tech Stack

💼 About This Role

You'll execute data-driven media buying strategies across platforms like Google Ads and Meta, managing campaigns for a growing software consultancy. Your insights will directly optimize spend and drive measurable client results in a fully remote, collaborative team.

🎯 What You'll Do

  • Audit and configure conversion tracking across Google Tag Manager and GA4.
  • Manage and optimize paid media campaigns on Google Ads, Meta, LinkedIn, and TikTok.
  • Analyze campaign data to inform media mix and budget allocation.
  • Present performance reports and spend-to-pipeline analysis to clients.

📋 Requirements

  • 4+ years of experience in media buying, preferably in an agency setting.
  • Strong experience with Google Ads and Meta Ads Manager.
  • Proficiency in analytics tools such as Google Analytics and third-party trackers.
  • Experience with B2B lead generation platforms or similar directories.

✨ Nice to Have

  • Experience with LinkedIn Lead Gen Forms and B2B targeting strategies.
  • Familiarity with Clutch, G2, or similar directories.
  • Knowledge of programmatic display advertising.

🎁 Benefits & Perks

  • 💰 Performance-based salary increases
  • 🏖️ Generous paid-time-off policy
  • 🕒 Flexible working hours
  • 📚 Continuing education and conference sponsorships
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