💼 About This Role

You'll lead go-to-market strategies for Lucra, a company powering gamified experiences for major brands in hospitality, entertainment, and fitness. You'll build the marketing team and own full-funnel growth across physical and digital channels, driving revenue and partner success.

🎯 What You'll Do

• Build and execute end-to-end GTM playbooks with B2B partners.
• Architect acquisition across on-site and digital channels.
• Design engagement loops, loyalty hooks, and referral mechanics.
• Define positioning, messaging, and proof for SDK/API products.

📋 Requirements

• 8+ years of marketing leadership experience.
• 3+ years in a C-suite or Head of Position role.
• Experience launching consumer experiences or B2B software.
• Deep fluency in user data, behavioral analytics, and A/B testing.

✨ Nice to Have

• 0→1→N builder experience with physical-meets-digital products.
• Fluent in game-mechanic growth and competition psychology.
• Experience with D2C and B2B(2C) products.