9h ago

Growth Lead, Advertising

Remote (US)

$115k-$150k / year

full-timemid Remotesoftware

💼 About This Role

You'll drive acquisition, activation, and retention strategies to fuel G2's Advertising revenue. You'll craft a global growth engine aligned with PLG and PLS go-to-market objectives. This role leverages cross-functional partnerships to optimize the customer journey.

🎯 What You'll Do

  • Develop global growth strategy for advertising revenue
  • Own planning and optimization of growth campaigns
  • Design end-to-end customer journey for advertising
  • Collaborate with leadership on strategic alignment

📋 Requirements

  • 3 years of experience growing an advertising business
  • Analyze data to measure campaign effectiveness
  • Expertise in global growth marketing across customer segments
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