9h ago
Growth Lead, Advertising
Remote (US)
$115k-$150k / year
full-timemid Remotesoftware
💼 About This Role
You'll drive acquisition, activation, and retention strategies to fuel G2's Advertising revenue. You'll craft a global growth engine aligned with PLG and PLS go-to-market objectives. This role leverages cross-functional partnerships to optimize the customer journey.
🎯 What You'll Do
- Develop global growth strategy for advertising revenue
- Own planning and optimization of growth campaigns
- Design end-to-end customer journey for advertising
- Collaborate with leadership on strategic alignment
📋 Requirements
- 3 years of experience growing an advertising business
- Analyze data to measure campaign effectiveness
- Expertise in global growth marketing across customer segments
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