💼 About This Role

You'll develop and maintain Lapel's brand voice and positioning, shaping how the market understands a new category of software. As a close creative partner to the founders, you'll own the marketing engine across written, video, and launch formats. This role is fully in-person at our San Francisco HQ, working together in-office most days.

🎯 What You'll Do

• Develop and maintain brand voice and positioning across every external surface
• Write content that builds public presence for a new software category
• Own the marketing engine across written, video, and launch formats
• Brief and manage freelance writers, designers, and video editors

📋 Requirements

• 3+ years of experience owning brand, content, or narrative at a tech company
• Compelling writer with ability to translate complex product concepts
• Strong strategic instincts connecting product, market, and culture
• High bar for taste and can distinguish sharp from generic content

✨ Nice to Have

• Experience with end-to-end launch execution and distribution
• Comfortable writing and developing POVs on behalf of the team

🎁 Benefits & Perks

• 💰 Competitive salary + meaningful early-stage equity
• 🏥 Full benefits: medical, dental, vision, 401(k), commuter
• 🌴 Generous time off with company holidays and team breaks
• 🍽️ Office perks: lunch and dinner daily, snacks, wellness benefits
• 🎉 Team culture: regular off-sites, tight feedback loops

📨 Hiring Process

Estimated timeline: 2-3 weeks

1. 1Initial conversation· 20 min
2. 2In-depth interview· 45 min
3. 3Take-home project· 2-4 hours
4. 4On-site visit· 1-2 days