20h ago
Lead Data Analyst - Marketing Analytics
Copenhagen
โจ $85k-$120k / yearest.
full-timeleadsoftware
๐ Tech Stack
๐ผ About This Role
You'll lead marketing measurement strategy for a FTSE-250 consumer review platform, driving ROI analysis through MTA, MMM, and incrementality testing. You'll shape how the company optimizes its marketing spend.
๐ฏ What You'll Do
- Own marketing triangulation methodology combining MTA, MMM, and lift studies
- Design and execute complex analyses including cohort and predictive modeling
- Partner with marketing leads to design and analyze A/B tests
- Create actionable Looker dashboards for channel managers to CMO
๐ Requirements
- SQL fluency and Python or R proficiency
- Deep experience with MTA, MMM, and incrementality testing
- Proven experience with Looker (LookML) or similar BI tools
- Experience working within modern data stacks like BigQuery, dbt, and Airflow
โจ Nice to Have
- Experience with regression models and clustering
- Background in marketing analytics or GTM analytics
๐ Benefits & Perks
- ๐๏ธ Flexible working options
- ๐ฐ Competitive compensation + bonus
- ๐ Learning & development via Trustpilot Academy and Blinkist
- ๐ฅ Comprehensive health package and Headspace mindfulness app
- ๐ถ Paid parental leave
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter screenยท 30 min
- 2Technical assessmentยท 60 min
- 3Hiring manager interviewยท 45 min
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