20h ago

Lead Data Analyst - Marketing Analytics

Copenhagen

โœจ $85k-$120k / yearest.

full-timeleadsoftware

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead marketing measurement strategy for a FTSE-250 consumer review platform, driving ROI analysis through MTA, MMM, and incrementality testing. You'll shape how the company optimizes its marketing spend.

๐ŸŽฏ What You'll Do

  • Own marketing triangulation methodology combining MTA, MMM, and lift studies
  • Design and execute complex analyses including cohort and predictive modeling
  • Partner with marketing leads to design and analyze A/B tests
  • Create actionable Looker dashboards for channel managers to CMO

๐Ÿ“‹ Requirements

  • SQL fluency and Python or R proficiency
  • Deep experience with MTA, MMM, and incrementality testing
  • Proven experience with Looker (LookML) or similar BI tools
  • Experience working within modern data stacks like BigQuery, dbt, and Airflow

โœจ Nice to Have

  • Experience with regression models and clustering
  • Background in marketing analytics or GTM analytics

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Flexible working options
  • ๐Ÿ’ฐ Competitive compensation + bonus
  • ๐ŸŽ“ Learning & development via Trustpilot Academy and Blinkist
  • ๐Ÿฅ Comprehensive health package and Headspace mindfulness app
  • ๐Ÿ‘ถ Paid parental leave

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter screenยท 30 min
  2. 2Technical assessmentยท 60 min
  3. 3Hiring manager interviewยท 45 min
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