💼 About This Role

You'll lead the ABX, Demand Generation, MarOps, and Lifecycle team to drive B2B growth for Afterpay and Cash App. You'll own the paid performance program and collaborate with Product, Data Science, and Sales to generate qualified leads and execute nurture campaigns. This role offers the chance to shape Commerce Marketing strategy at a leading fintech company.

🎯 What You'll Do

• Manage ABX, Demand Generation, MarOps, and Lifecycle teams
• Own paid performance program across all channels
• Optimize paid campaigns for measurable incremental growth
• Develop audience-first performance media strategy

📋 Requirements

• 8+ years in Growth Marketing at Commerce platforms, Fintech, or SaaS
• Proven track record of driving new leads and reducing churn
• Experience managing Marketing Opex and contracting agencies
• Skilled at influencing cross-functional stakeholders

✨ Nice to Have

• Experience with AI tools for automation
• Background in ABX or lifecycle marketing

🎁 Benefits & Perks

• 🏖️ Remote work flexibility
• 💰 Competitive compensation with equity
• 🏦 Financial wellness programs
• 📈 Career development opportunities

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Phone Screen· 30 min
2. 2Technical/Strategy Interview· 60 min
3. 3Onsite or Virtual Panel· 90 min