Description

You will lead patient non-personal promotion omnichannel operations across oncology launches, designing integrated engagement opportunities aligned to patient journey insights and brand objectives. You'll translate brand strategies into effective campaigns, analyze performance data, and partner with cross-functional teams to drive digital engagement models.

Requirements

• Bachelor's degree required; MBA or advanced degree strongly preferred
• 6-8+ years marketing experience in pharma or biotech including oncology
• Digital Marketing, Media Channel Marketing or Personal Promotion Marketing experience

Responsibilities

• Lead Patient NPP Omnichannel Operations across oncology launches
• Translate brand objectives into engaging patient NPP campaigns
• Develop and execute comprehensive Patient NPP marketing plans
• Analyze campaign performance data to optimize NPP initiatives
• Manage NPP omnichannel tactics marketing budgets