🛠 Tech Stack

💼 About This Role

You'll build and lead the demand generation engine for a growing submetering company, driving pipeline growth across Canada and the U.S. You'll architect integrated campaigns, optimize funnel conversion, and establish reporting frameworks to enable predictable revenue impact.

🎯 What You'll Do

• Develop demand generation strategy aligned to revenue targets
• Execute integrated campaigns across SEM, paid search, LinkedIn, and events
• Build qualification frameworks and improve MQL→SQL conversion
• Implement marketing automation workflows and lead scoring

📋 Requirements

• 5-8+ years in B2B demand generation or performance marketing
• Hands-on Salesforce and MAP (HubSpot, Marketo, or equivalent) expertise
• Proven ability to build integrated campaigns from the ground up
• Strong analytical and funnel optimization skills

✨ Nice to Have

• Experience in B2B SaaS or energy/utilities industry
• Familiarity with account-based marketing strategies

🎁 Benefits & Perks

• 🏖️ Hybrid work model with office in Markham (moving to North York in 2026)
• 🏆 Great Place to Work certified two years in a row
• 📈 Career growth in a scaling company backed by Brookfield Infrastructure