2h ago
Head of Local CRM
Valencia, Spain
full-timeseniormedia
๐ผ About This Role
You'll lead localized CRM strategies across multiple international markets, adapting campaigns and engagement mechanics to regional player behavior. Your work will directly impact retention and long-term customer value through personalized player journeys. This role offers full relocation support to Valencia, Spain.
๐ฏ What You'll Do
- Define and execute localized CRM strategies across multiple markets
- Own the full player lifecycle including onboarding and churn prevention
- Develop market-specific CRM campaigns tailored to local audience behavior
- Build segmentation strategies based on player behavior and value
๐ Requirements
- 6+ years of CRM experience within iGaming
- 3+ years in a Lead position or 1+ as Head within iGaming
- Strong understanding of localized CRM strategies and regional player behavior
- Experience working across multiple international markets and GEOs
โจ Nice to Have
- Experience managing CRM teams and cross-functional stakeholders
- Deep understanding of CRM KPIs, retention, and lifecycle management
๐ Benefits & Perks
- ๐ Relocation support to Valencia, Spain
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter callยท 30 min
- 2Hiring manager interviewยท 60 min
- 3Technical/Case interviewยท 60 min
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