2h ago

Performance Marketing Specialist

Stockholm, Sweden
full-timemidhealth technology

Tech Stack

Description

In this role, you will plan, set up, monitor, and optimize paid social media campaigns for health and fitness coaches, primarily on Meta. You'll analyze performance data daily, communicate results to clients, and collaborate with account managers to drive growth and efficiency.

Requirements

  • 2+ years hands-on experience with planning, buying, and executing paid social media campaigns
  • Fluent in Swedish and English
  • Experience developing creative concepts and executing engaging campaigns
  • Strong analytical skills with ability to identify and optimize key performance metrics
  • Proficiency in Facebook Business Manager

Responsibilities

  • Set up, monitor, and optimize paid social media campaigns across multiple platforms, mostly Meta
  • Analyze performance data daily, ensuring profitability, with weekly deep dives on results and trends
  • Stay current with social media best practices and leverage insights to enhance campaigns
  • Communicate wins, challenges, and data insights to clients and stakeholders, recommending future strategies
  • Collaborate with Key Account Managers and coaches to align strategies, creative assets, and targets
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