10h ago
Director, Integrated Demand Programs
USA - Hoboken, NJ
โจ $200k-$250k / yearest.
full-timedirectorsoftware
๐ Tech Stack
๐ผ About This Role
You'll own global integrated demand strategy for AI and cloud solutions, driving pipeline and revenue through multi-channel campaigns. This role offers full-funnel ownership and the chance to lead AI-driven marketing transformation at a leading B2B SaaS company.
๐ฏ What You'll Do
- Develop and execute global integrated demand programs across paid, owned, and earned channels.
- Own pipeline targets and marketing-sourced revenue, partnering with Sales.
- Orchestrate campaigns across digital, field marketing, content, and nurture.
- Build scalable campaign frameworks for regional teams to localize.
- Lead demand programs for AI and agentic AI solutions.
๐ Requirements
- 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns.
- Proven experience leading global, multi-channel demand programs.
- Strong understanding of ABM, marketing automation (Marketo, Eloqua, HubSpot), and CRM (Salesforce).
- Track record of driving measurable pipeline and revenue impact.
โจ Nice to Have
- Experience marketing AI/ML-based products or platforms.
- Hands-on experience leveraging AI in marketing workflows.
- Experience partnering with enterprise sales teams.
๐ Benefits & Perks
- ๐ Career growth: High visibility and clear impact on company strategy.
- ๐ก Innovation: Lead AI-driven marketing transformation.
- ๐ Scale: Drive global programs with leading B2B SaaS resources.
- ๐ค Top talent: Collaborate with world-class teams across Product, Sales, and Marketing.
- ๐ฏ Ownership: Directly influence pipeline, revenue, and growth.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Panel Interviewยท 60 min
- 4Leadership Interviewยท 45 min
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