Tech Stack

Description

You will own the marketing technology stack, designing and maintaining lifecycle infrastructure and attribution systems that enable a lean, AI-powered marketing team to move fast and measure accurately. You'll drive cross-functional initiatives with Engineering, Product, and Growth Science to prioritize critical tracking and infrastructure work. This is a senior individual contributor role with no direct reports.

Requirements

• 5-7+ years in marketing operations with primary depth in lifecycle/email platform ownership at scale
• Expert in Iterable, Braze, or comparable ESP at enterprise scale (millions of sends)
• Strong HTML/CSS for responsive email templates; comfortable reading JavaScript
• Experienced with CDP platforms (Segment Personas or similar) and GTM, CAPI, enhanced conversions, server-side tracking
• Proficient with Python scripting and no-code automation tools (Gumloop, Make, Zapier)

Responsibilities

• Own Iterable end-to-end: configuration, journey architecture, lifecycle triggers, and audience management for welcome, nurture, and re-engagement programs
• Manage CDP (Segment Personas): define audience segments, maintain governance, and ensure clean data flow to Iterable
• Build AI-powered email and SMS template systems that are modular, dynamic, and populated by AI at scale
• Own Google Tag Manager and Segment event taxonomy; partner with Engineering on event tracking implementation and troubleshoot conversion data gaps
• Build automated budget pacing alerts, performance anomaly detection, and campaign QA workflows