8h ago

Category Marketing Manager

New York, NY

$126k-$165k / year

full-timeseniore-commerce

๐Ÿ’ผ About This Role

You'll drive buyer acquisition for a priority category on Whatnot, the largest livestream shopping platform. You'll own end-to-end marketing campaigns, manage influencer relationships, and collaborate cross-functionally to generate buzz and grow demand. This role offers the unique chance to shape an entirely new industry at a hyper-growth marketplace.

๐ŸŽฏ What You'll Do

  • Own buyer acquisition across a priority category with campaigns and events
  • Plan and execute on-platform events, product releases, and community moments
  • Manage a portfolio of influencers as the DRI for relationships and content
  • Partner with social and paid creative teams on tentpole campaigns

๐Ÿ“‹ Requirements

  • 4+ years of marketing experience in a fast-paced environment
  • Versatile marketer who can flex across strategy and execution
  • Strong project management skills for cross-functional initiatives
  • Data-driven with experience tracking KPIs for marketing programs

โœจ Nice to Have

  • Experience with graphic design and video editing tools (e.g., Creative Suite, Figma)
  • Experience with data analytics tools (SQL, Hex, Sigma)
  • Passion for creator communities and/or Whatnot categories

๐ŸŽ Benefits & Perks

  • ๐Ÿ–๏ธ Generous Holiday and Time off Policy
  • ๐Ÿฅ Health Insurance options including Medical, Dental, Vision
  • ๐Ÿ  Work From Home Support with home office setup allowance
  • ๐Ÿ‘ถ Parental Leave - 16 weeks paid + one month gradual return
  • ๐Ÿ’ฐ 401k matching up to 4% of base salary

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Portfolio/Work Sample Reviewยท 60 min
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