8h ago
Category Marketing Manager
New York, NY
$126k-$165k / year
full-timeseniore-commerce
๐ผ About This Role
You'll drive buyer acquisition for a priority category on Whatnot, the largest livestream shopping platform. You'll own end-to-end marketing campaigns, manage influencer relationships, and collaborate cross-functionally to generate buzz and grow demand. This role offers the unique chance to shape an entirely new industry at a hyper-growth marketplace.
๐ฏ What You'll Do
- Own buyer acquisition across a priority category with campaigns and events
- Plan and execute on-platform events, product releases, and community moments
- Manage a portfolio of influencers as the DRI for relationships and content
- Partner with social and paid creative teams on tentpole campaigns
๐ Requirements
- 4+ years of marketing experience in a fast-paced environment
- Versatile marketer who can flex across strategy and execution
- Strong project management skills for cross-functional initiatives
- Data-driven with experience tracking KPIs for marketing programs
โจ Nice to Have
- Experience with graphic design and video editing tools (e.g., Creative Suite, Figma)
- Experience with data analytics tools (SQL, Hex, Sigma)
- Passion for creator communities and/or Whatnot categories
๐ Benefits & Perks
- ๐๏ธ Generous Holiday and Time off Policy
- ๐ฅ Health Insurance options including Medical, Dental, Vision
- ๐ Work From Home Support with home office setup allowance
- ๐ถ Parental Leave - 16 weeks paid + one month gradual return
- ๐ฐ 401k matching up to 4% of base salary
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Portfolio/Work Sample Reviewยท 60 min
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