Description

You will define ICP, shape positioning and messaging, and lead product launches and GTM strategy. You'll create content and enablement to help Sales win and drive customer adoption, working cross-functionally with Sales, Product, Customer Success, and Demand Gen.

Requirements

• 7+ years experience in product marketing, B2B SaaS preferred
• Proven track record owning positioning/messaging and delivering successful launches
• Exceptional strategic thinking paired with hands-on execution
• Analytical orientation and comfort with data to define metrics and measure outcomes
• Excellent communication and stakeholder management skills; ability to influence across all levels

Responsibilities

• Define story that sells: create clear, differentiated messaging, proof points, and use-case narratives
• Run experiments that drive scale: test messaging, offers, and content with Sales and Demand Gen
• Equip Sales to win: build talk tracks, battlecards, decks, and plays to improve win rates and shorten cycles
• Lead product launches: own GTM strategy, readiness, and cross-functional execution for major releases
• Establish predictable launch rhythm: manage quarterly release comms and internal/external readiness