💼 About This Role

You'll own the vertical marketing strategy for Socure's Financial Services GTM Pod, developing industry-specific positioning and ecosystem partnerships to drive pipeline and revenue growth. This role translates complex AI-driven capabilities into measurable customer impact.

🎯 What You'll Do

• Define and execute vertical marketing strategy for the Finserv GTM Pod
• Develop ICPs, value propositions, use cases, and competitive positioning
• Deliver field-ready enablement materials to improve win rates
• Partner with GTM leaders to build and execute pipeline-generating campaigns

📋 Requirements

• 6–8 years of B2B marketing experience including product or vertical marketing
• Experience in high-growth SaaS, fintech, identity, fraud, or risk environments
• Proven success driving measurable pipeline and revenue impact through segment-focused marketing
• Ability to translate complex AI-driven technology into compelling industry narratives

✨ Nice to Have

• Experience partnering with sales teams and influencing cross-functional stakeholders
• Analytical rigor and experience tying marketing programs to business outcomes
• Strong project management skills in a fast-paced environment

🎁 Benefits & Perks

• 💰 Equity offered
• 🎁 Bonus offered
• 🏖️ Remote work
• 📈 Performance-based incentives