Tech Stack

Description

You will own Roku's Household Graph and ads identity services, powering addressability, targeting, and measurement across the ad platform. Drive match rate optimization, programmatic addressability, and privacy-safe data collaboration.

Requirements

• 5+ years product management in ad tech, identity, or ad data platforms
• Strong technical understanding of identity signals (MAIDs, IP, cookies) and industry frameworks (UID2, ConnectID)
• Deep expertise in identity resolution and data contracts
• Highly analytical with principled tradeoffs across privacy, reliability, and monetization
• Proven cross-functional execution with engineering, data science, legal, and operations

Responsibilities

• Own the Household Graph and ads identity services
• Drive identity signal quality and match rate optimization
• Improve programmatic addressability via identity interoperability with frameworks like UID2 and ConnectID
• Establish identity health monitoring and diagnostics
• Enable privacy-safe data collaboration with identity constraints