💼 About This Role

You'll build Promise's marketing function from scratch, driving qualified pipeline and brand credibility across government and utility buyers. You'll sit at the intersection of demand generation, product marketing, and sales enablement in the complex public procurement sector. This role is a strategic lever to reach all 50 states.

🎯 What You'll Do

• Design and run Account-Based Marketing (ABM) campaigns for government and utility accounts.
• Develop a content library including case studies, whitepapers, and battle cards.
• Build messaging frameworks for technical, operational, and executive buyers.
• Track ABM performance metrics and optimize pipeline velocity.

📋 Requirements

• 6+ years of B2B and B2G marketing experience
• Experience marketing complex products to enterprise or government buyers
• Proven ability to build and scale marketing programs from scratch
• Strong writing and storytelling skills with a portfolio of content

✨ Nice to Have

• Experience in gov tech, fintech, SaaS, or regulated industries
• Hands-on execution mindset with copywriting and campaign management

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 📈 Equity included in compensation
• 🏢 Hybrid work in San Francisco