💼 About This Role

You'll lead product marketing for new B2C digital products, defining go-to-market strategies and positioning in global markets. You'll impact core business metrics like revenue and LTV through data-driven experimentation. This role offers significant autonomy and ownership at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products including positioning and go-to-market
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance across acquisition, onboarding, retention, and monetization
• Conduct market and competitor research to drive growth experiments

📋 Requirements

• 5–7+ years in product marketing or growth marketing in B2C digital products
• Proven ability to impact core metrics like revenue and LTV
• Strong expertise in segmentation and go-to-market strategy
• Solid understanding of performance marketing channels and funnel optimization

✨ Nice to Have

• Experience with A/B testing and CRO
• Leadership experience in matrix organizations

🎁 Benefits & Perks

• 🏖️ Remote work
• 📅 28 days paid vacation
• 🩺 Health benefits up to $1,000 gross annually
• 💰 Referral bonuses up to $5,000
• 📚 Training reimbursement 50% up to $1,000

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study· 60 min