🛠 Tech Stack

💼 About This Role

You'll own the full patient journey at Octave, driving personalized multi-channel campaigns with Iterable. Your core impact will be optimizing lead nurture, onboarding, engagement, and retention through rigorous experimentation. This role stands out for its focus on HIPAA-compliant healthcare marketing and AI-driven personalization.

🎯 What You'll Do

• Develop and execute lifecycle campaigns across email and SMS using Iterable.
• Lead A/B and multivariate testing roadmap to improve campaign performance.
• Define and own lifecycle KPIs, building reporting frameworks and sharing insights.
• Collaborate with Data Analytics to develop audience segmentation strategies.

📋 Requirements

• 5+ years direct-to-consumer lifecycle marketing experience.
• Hands-on proficiency with Iterable campaign building and optimization.
• Experience designing and managing experimentation roadmaps including A/B testing.
• Working knowledge of HIPAA regulations for patient marketing communications.

✨ Nice to Have

• Experience in healthcare or regulated industry.
• Familiarity with Looker, Tableau, or Amplitude.
• Experience with AI-powered personalization tools.

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 🏥 Health insurance
• 💰 Competitive salary
• 📈 Equity
• 🏠 Remote work

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical / Case Interview· 60 min