🛠 Tech Stack

💼 About This Role

You'll lead offline and brand measurement for a leading family fintech company. You'll own the Marketing Mix Model and incrementality testing framework. Your output will directly shape how we invest across TV, podcast, and other offline channels.

🎯 What You'll Do

• Own offline and brand measurement strategy for TV, podcast, OOH, and direct mail
• Ensure accuracy and calibration of Marketing Mix Model for offline channels
• Design and execute incrementality experiments (geo holdouts, synthetic control)
• Translate measurement outputs into budget allocation recommendations

📋 Requirements

• 8+ years in marketing analytics with offline channel focus
• Deep hands-on Marketing Mix Modeling experience for offline spend
• Proven incrementality testing for offline channels (geo holdouts, matched market)
• Strong SQL and data modeling skills

✨ Nice to Have

• Familiarity with Bayesian modeling frameworks (PyMC, Stan)
• Experience at a direct-to-consumer or fintech company
• Prior work with podcast measurement methodologies

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 🏥 Medical, dental, vision with HSA match
• 💰 Traditional 401k with company match
• 👶 100% paid parental and caregiving leave
• 📚 Professional development stipends

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Technical/Data Challenge· 60 min