💼 About This Role

You'll define and execute the OTT marketing strategy for Star Plus content on JioHotstar, driving subscriber growth and engagement. You'll analyze consumption data to optimize campaigns and collaborate with product and content teams to ensure optimal positioning. This role offers the chance to work on a leading streaming platform.

🎯 What You'll Do

• Define OTT marketing strategy for Star Plus on JioHotstar
• Lead subscriber acquisition and retention campaigns
• Analyze consumption data for growth opportunities
• Manage creative asset development for digital platforms

📋 Requirements

• 7+ years exclusively in OTT platform marketing or growth agency
• Expert in OTT metrics (MAU, churn, LTV, CAC)
• Proven track record with performance marketing campaigns
• Postgraduate qualification (MBA in Marketing preferred)

✨ Nice to Have

• Direct experience with JioHotstar or similar streaming platforms
• Familiarity with influencer marketing and agency management