Tech Stack

Description

You will lead analytics enablement for client projects, architecting tracking implementations and ensuring accurate data collection across digital platforms. You will act as a bridge between analytics and technology, providing technical solutions and consulting on measurement strategies.

Requirements

• 7-10 years of analytics and technology experience, preferably 3+ in Advertising/Marketing/Digital Media
• Automotive marketing experience a plus
• Understanding of core marketing analytics concepts (impressions, clicks, conversions, etc.)
• Experience with CRM and digital media analytics platforms (Salesforce Marketing Cloud, Litmus, Branch, Google Ads, etc.)
• Experience with enterprise tag management systems (GTM, Ensighten)

Responsibilities

• Interface with client and partner contacts, maintaining detailed documentation
• Author client-facing documents including presentations, BRDs, use cases, and issue post-mortems
• Educate clients and colleagues on analytics and data privacy changes
• Perform discovery of client marketing and technology ecosystems
• Author and maintain campaign naming and URL tagging conventions and taxonomies
• Conduct tag management implementation and validation via GTM and Ensighten
• Advise on CRM and email marketing measurement using Salesforce Marketing Cloud and Litmus
• Advise on mobile app measurement and attribution via Branch, AppsFlyer, Kochava, Adjust
• Advise on digital media tracking across various platforms
• Conceive tracking architecture and produce flow diagrams and technical specifications
• Author tracking implementation documentation for internal and external teams
• Provide comprehensive validation of tracking implementations