💼 About This Role

You'll lead go-to-market strategies for new B2C digital products, shaping positioning, messaging, and audience segmentation. You'll drive full-funnel growth from acquisition to monetization, leveraging data and experimentation to deliver measurable business impact. This role offers high autonomy and the chance to influence revenue at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance across acquisition and retention
• Conduct market and competitor research for growth hypotheses
• Track KPIs and drive experimentation through A/B testing

📋 Requirements

• 5–7+ years in product marketing or growth marketing
• Proven ability to impact revenue and retention metrics
• Strong expertise in segmentation and positioning
• Experience with performance marketing channels (Google, Meta, TikTok)
• Experience with A/B testing and CRO

✨ Nice to Have

• Experience in B2C digital products
• Stakeholder management in matrix organizations
• Hands-on analytical capabilities

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 🗓️ 28 days paid vacation
• 💪 7 wellness days annually
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for training

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Technical/Case Interview· 60 min