1h ago

Associate Director, Paid Social (Pharma Focus)

Boston, MA

$95,100-$114,100 / year

full-timedirector HybridMarketing and Advertising

Tech Stack

Description

You will lead the development and execution of high-impact paid social strategies for life sciences and pharmaceutical clients, ensuring regulatory compliance while driving performance. You'll partner cross-functionally to translate complex business objectives into scalable, data-driven campaigns across Meta, LinkedIn, TikTok, and emerging channels.

Requirements

  • 8–10 years paid social strategy and execution experience
  • Experience in Life Sciences, pharmaceutical, or other highly regulated industries
  • Deep platform expertise in Meta, LinkedIn, TikTok, Reddit
  • Strong analytical and client-facing skills
  • Experience with social analytics tools (e.g., Sprinklr)

Responsibilities

  • Lead paid social strategy across Meta, LinkedIn, TikTok, and emerging channels
  • Develop full-funnel approaches for Life Sciences and pharma brands, including HCP and patient targeting
  • Ensure campaigns meet regulatory and compliance standards (MLR)
  • Own performance optimization, testing frameworks, and budget allocation
  • Serve as senior client lead and contribute to new business efforts
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